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In partnership with Axo, the retailer introduces Mexican beauty enthusiasts to a thoughtfully curated selection of exclusive brands, fan-favorite products and new discoveries across makeup, skincare, haircare fragrance and wellness.
September 7, 2025
By: Lianna Albrizio
Associate Editor
Ulta Beauty has opened its first stores in Mexico, marking the brand’s brick-and-mortar international debut and a milestone in the retailer’s growth strategy. In partnership with Axo, Ulta brings its unique retail experience, All Things Beauty, to a new market, introducing Mexican beauty enthusiasts to a thoughtfully curated selection of exclusive brands, fan-favorite products and new discoveries across makeup, skincare, haircare fragrance and wellness. “Entering Mexico represents a bold a...
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